Pedestrians waiting for a bus were treated to a live personal Photoshop session that had them baffled. The usual bus shelter’s ad poster was replaced with an LED screen and a camera linked to a nearby van where a team of graphic designers and photo editors were seated inside manipulating the pedestrian’s photos as they waited for the bus. This definitely showed off Adobe Photoshop’s tools in a fun way, and the video went viral within minutes.
Le 2014 nous approchait avec un changement significant du façon que les marques nous communiquent. Traditionnellement, les marques les plus puissantes du monde ont utilisé le marketing pour vendre des produits et des services directement aux consommateurs sur le marché. Mais, ces tactiques sont choses du passé. Aujourd’hui, le consommateur est le point central d’une nouvelle tactique de marketing. Elles ont arrêté avec la publicité qui accroît la connaissance des fonctions d’un produit.
Take a look at what Ewan Spence of Forbes posted earlier last week, shortly after Apple’s iOS7 keynote that introduced the new iPhone 5C and iPhone 5S.
Spence says that introducing a new, low-budget iPhone that is priced significantly lower than Apple’s flagship product builds on Apple’s character of being a luxury brand. I couldn’t agree further,
The LinkedIn brand is growing, as it is secretly redefining professional connection, creating next-gen marketing tools, and attracting a younger generation of users.
What started off as a viral cryptic marketing campaign from BBDO Canada, has now developed into a feel-good campaign of high-fives and smiles, sent your way whenever you made a small purchase with your Visa card and shared the news on Twitter.
My TEDx Talk, from this past March’s TEDxCarletonU event is now online. My talk explores the world’s most powerful brands and how each brand goes beyond being different, by connection and cultivation. You can follow me on Twitter at @michaelcacho.
Yes, that’s right, Apple has lost the glow that all of its Apple logos once emitted. And no, there was no power outage involved. It may seem hard to pin-point exactly what has caused the change, but reports, financial results, and even AAPL’s stock performance all points to a decreasing brand value. And yes, brand value does have a direct impact on a company’s stock if the brand is seen to loose its edge.
