I create, market, and design brands & identities.
Meet Michael Cacho, a creative entrepreneur and marketing student who has a passion for branding, social media, and marketing.
An award-winning marketing student and graphic designer, Michael has graduated from Carleton University in the International Business program specializing in Marketing. Michael has worked in multiple brand management internships for Mondelez International, the world’s largest cookie company. Michael has led Canadian packaging initiatives and project managed sensitive marketing projects across multiple cross functional teams in North America. In 2016, Michael represented Carleton University at two international business case competitions, in San Antonio and in Belgrade. He was the marketing lead on the team that won gold at the NIBS Business Case Competition in San Antonio in 2016.
Marketing
Since joining the student body of the Sprott School of Business, Michael has became deeply integrated in the university and business community. Michael has managed Carleton Entrepreneurship Association’s marketing operations, having worked on two rebranding projects during his time there. In 2013 Carleton Entrepreneurship Association became CarletonEA, and in 2014, they became hatch after being elevated to a program with a four-fold increase of funding by the Carleton University Student’s Association. Michael has been pivotal on hatch’s rebranding and building membership engagement to foster the most powerful student entrepreneurship community in Canada.
This past summer, Michael joined Mondelez International in Toronto (formerly a part of Kraft Foods) as a marketing intern working on brand management for belVita Biscuits. Michael has overseen packaging changes and created national sales tools for the belVita brand family. Additionally, Michael played a lead role in developing the visual brand for Honey Maid Dippers in the United States.
Social Media
Michael loves using social media to encourage interaction, and create powerful networks that create benefits for everyone involved. Where others may use social media in a two-way conversation, Michael creates three-way conversations. Michael defines three-way conversations on social media as those that benefit not only the two at conversation, but by creating conversations that are built to introduce mutual connections and leverage one’s network for the benefit of both. Follow Michael on Twitter and engage with him at @michaelcacho.
Speaking
An avid Twitter user, Michael enjoys giving workshops on the power of social media interaction, and has given his talk “Why You’re Using Social Media Wrong” to many groups in different settings.
In 2013, Michael entered an audition video to talk at the University’s second ever TEDx Event. After two further auditions, countless revisions, and additional research, Michael was chosen to be one of 3 student speakers joining 2 faculty professionals in delivering inspirational talks at TEDxCarletonU in March 2013. Michael’s TEDx Talk, “Brands Beyond Different” can be viewed online here.
Experience
Awards