Recently, I’ve been seeing a lot of research published about the role that colours have on a visual brand of a company. For example, why does every social media site use blue as their colour?
Aside from the infographic of this post, here’s a list of some great articles I hand-picked for you to read on the role of colour in visual branding. These articles cover everything from logo design, web colour schemes, and the emotions that they provoke once in the eyes of consumers:
My TEDx Talk, from this past March’s TEDxCarletonU event is now online. My talk explores the world’s most powerful brands and how each brand goes beyond being different, by connection and cultivation. You can follow me on Twitter at @michaelcacho.
A brand starts from the first touchpoint of consumer engagement, and many times, that's your app's icon design.
We may all not be app developers, but for those who are, Gizmodo has done a pretty good intro to the pros and cons of different app design for iOS. They’ve recommended the “branded approach”, which allows for great scalability of your app and its brand. However, even though they didn’t classify Instagram’s icon as being a branded, scalable option, I beg to differ that this icon may have become Instagram’s most identifiable aspect’s of it’s visual brand. And today, if we think of the greatest app icons, Instagram is one of the first ones that comes to mind, because of how well it reflects the user experience of the app, combined with the theme of their retro filters. Did I mention that Instagram’s logo is completely different from their app icon? It is, and if you asked me what their logo is, I wouldn’t be able to describe it. Why they decided to design a different logo when their app icon was already a powerful image, makes no sense.
(P.S. You can buy the resume pictured above here). I consider personal branding to be the most important brand that you should care about. If others can’t define yourself using 3 buzzwords, and if you ask two of your friends to define you and they both give you three completely different buzzwords, your personal brand has gone south. I’m not going to get into much of the technical stuff, but I stumbled upon a couple videos that will help you develop a strong personal brand using graphic design.
