As a Canadian, I still remembered the fanfare that Netflix got when it entered Canada. But to this date, the available selection still isn’t the same as the American offering, for obvious licensing reasons.
“ING Direct?” It sounded complex, limiting, elitist, and the ING part made it scream suits, ties, and all the bureaucracy in between.
….then Tangerine happened. The new name and logo can be associated with positive energy and positive feelings all around. And after all, who doesn’t like tangerines?
The rebrand from ING Direct to Tangerine has now entered its official launch, and all the covers have been pulled off revealing Tangerine’s new brand identity. Where was the problem with ING Direct?
UNICEF, in collaboration with Giorgio Armani has launched an addictive (or not so addictive shall I say) mobile campaign that prevents you from using your smartphone. For every 10 minutes that you don’t touch your smartphone, sponsor Giorgio Armani will provide one glass of water to children in need.
#5 Photoshop Live – Street Retouch Prank (Adobe):
Pedestrians waiting for a bus were treated to a live personal Photoshop session that had them baffled. The usual bus shelter’s ad poster was replaced with an LED screen and a camera linked to a nearby van where a team of graphic designers and photo editors were seated inside manipulating the pedestrian’s photos as they waited for the bus. This definitely showed off Adobe Photoshop’s tools in a fun way, and the video went viral within minutes.
Le 2014 nous approchait avec un changement significant du façon que les marques nous communiquent. Traditionnellement, les marques les plus puissantes du monde ont utilisé le marketing pour vendre des produits et des services directement aux consommateurs sur le marché. Mais, ces tactiques sont choses du passé. Aujourd’hui, le consommateur est le point central d’une nouvelle tactique de marketing. Elles ont arrêté avec la publicité qui accroît la connaissance des fonctions d’un produit.
Take a look at what Ewan Spence of Forbes posted earlier last week, shortly after Apple’s iOS7 keynote that introduced the new iPhone 5C and iPhone 5S.
Spence says that introducing a new, low-budget iPhone that is priced significantly lower than Apple’s flagship product builds on Apple’s character of being a luxury brand. I couldn’t agree further,
I was recently challenged on Twitter by Ingrid Green (@Ingridium) to come up with a plan to market the 2014 FIFA U-20 Women’s World Cup. Ingrid Green is an avid supporter of women’s soccer in Canada, and is someone who you should all follow in the lead-up of to both the 2014 U-20 and 2015 FIFA Women’s World Cup tournaments.
FIFA U-20 what? Yup, that’s the problem. Canada is playing host to a world-class soccer tournament next year, in preparation for the 2015 FIFA Women’s World Cup, which we are also a host to. The problem is that word of the U-20 tournament is a rare find. Here’s how they can fix that:
Heineken has released a new series of television spots targeting the adventurous. However, there is one television spot, although creative, that that falls outside of their brand. Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. Above this, the text “Drop everything. Push button. Commit to [City Name]:” is displayed.
But here’s the problem,
What started off as a viral cryptic marketing campaign from BBDO Canada, has now developed into a feel-good campaign of high-fives and smiles, sent your way whenever you made a small purchase with your Visa card and shared the news on Twitter.