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CPG companies are missing the mark in Africa

Africa is under-comoditized

Earlier this year, I had the privilege of attending AdWeek EU in London during a rare sunny week in April. Being a university student, I had wide open eyes and ears for this experience. I took tons of notes, but one individual stood out more than the others. Sure I may have been lucky to have met and talked to Maurice Levy, CEO of Publicis Groupe, but he wasn’t the one who inspired this post. I was fortunate to sit in on a session called the “Megatrends of Advertising”, keynoted by Leo Johnson from PwC.

The sad reality is that our capitalistic advertising culture found in developed economies can no longer support itself.

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Two months later, has Netflix managed to seduce the French?

French Man with Baguette Biking By Netflix Logo

As a Canadian, I still remembered the fanfare that Netflix got when it entered Canada. But to this date, the available selection still isn’t the same as the American offering, for obvious licensing reasons.

Find out what is happening in France...

UNICEF’s new campaign keeps you off your smartphone

UNICEF Tap Project with Giorgio Armani

UNICEF, in collaboration with Giorgio Armani has launched an addictive (or not so addictive shall I say) mobile campaign that prevents you from using your smartphone. For every 10 minutes that you don’t touch your smartphone, sponsor Giorgio Armani will provide one glass of water to children in need.

Try out the campaign

Top 5 Online Marketing Campaigns of 2013

Top 5 Online Marketing Campaigns of 2013

#5 Photoshop Live – Street Retouch Prank (Adobe):

Pedestrians waiting for a bus were treated to a live personal Photoshop session that had them baffled. The usual bus shelter’s ad poster was replaced with an LED screen and a camera linked to a nearby van where a team of graphic designers and photo editors were seated inside manipulating the pedestrian’s photos as they waited for the bus. This definitely showed off Adobe Photoshop’s tools in a fun way, and the video went viral within minutes.

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Le nouveau marketing d’aujourd’hui qui deviendra la norme de 2014

Sir Richard Branson, Virgin Groupe / Groupe Virgin

Le 2014 nous approchait avec un changement significant du façon que les marques nous communiquent. Traditionnellement, les marques les plus puissantes du monde ont utilisé le marketing pour vendre des produits et des services directement aux consommateurs sur le marché. Mais, ces tactiques sont choses du passé. Aujourd’hui, le consommateur est le point central d’une nouvelle tactique de marketing. Elles ont arrêté avec la publicité qui accroît la connaissance des fonctions d’un produit.

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The iPhone 5C doesn’t mean cheap, it means luxury

iPhone 5C in 5 colours from Apple

Take a look at what Ewan Spence of Forbes posted earlier last week, shortly after Apple’s iOS7 keynote that introduced the new iPhone 5C and iPhone 5S.

The iPhone 5c is a smart piece of portfolio management, marketing, and design. Expect it to be one of the fastest selling iPhones in history.
Ewan Spence

Spence says that introducing a new, low-budget iPhone that is priced significantly lower than Apple’s flagship product builds on Apple’s character of being a luxury brand. I couldn’t agree further,

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3 Ways to Sell the 2014 FIFA U-20 Women’s World Cup

2014 FIFA U-20 Women's World Cup Logo

I was recently challenged on Twitter by Ingrid Green (@Ingridium) to come up with a plan to market the 2014 FIFA U-20 Women’s World Cup. Ingrid Green is an avid supporter of women’s soccer in Canada, and is someone who you should all follow in the lead-up of to both the 2014 U-20 and 2015 FIFA Women’s World Cup tournaments.

FIFA U-20 what? Yup, that’s the problem. Canada is playing host to a world-class soccer tournament next year, in preparation for the 2015 FIFA Women’s World Cup, which we are also a host to. The problem is that word of the U-20 tournament is a rare find. Here’s how they can fix that:

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5 ways LinkedIn will rule the world

LinkedIn Special Events Photo

The LinkedIn brand is growing, as it is secretly redefining professional connection, creating next-gen marketing tools, and attracting a younger generation of users.

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Heineken plays (and fails) at Departure Roulette

Heineken has released a new series of television spots targeting the adventurous. However, there is one television spot, although creative, that that falls outside of their brand. Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. Above this, the text “Drop everything. Push button. Commit to [City Name]:” is displayed.

But here’s the problem,

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Copyright 2013 Michael Cacho / Posted media is the respective Copyright of the brands referred to herein.