….then Tangerine happened. The new name and logo can be associated with positive energy and positive feelings all around. And after all, who doesn’t like tangerines?
The rebrand from ING Direct to Tangerine has now entered its official launch, and all the covers have been pulled off revealing Tangerine’s new brand identity. Where was the problem with ING Direct?
Heineken has released a new series of television spots targeting the adventurous. However, there is one television spot, although creative, that that falls outside of their brand. Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. Above this, the text “Drop everything. Push button. Commit to [City Name]:” is displayed.
But here’s the problem,
On Sunday, Chipotle hacked their own Twitter account, and sent Tweets that meant absolutely nothing. Like these:
Recently, I’ve been seeing a lot of research published about the role that colours have on a visual brand of a company. For example, why does every social media site use blue as their colour?
Aside from the infographic of this post, here’s a list of some great articles I hand-picked for you to read on the role of colour in visual branding. These articles cover everything from logo design, web colour schemes, and the emotions that they provoke once in the eyes of consumers:
A brand starts from the first touchpoint of consumer engagement, and many times, that's your app's icon design.
We may all not be app developers, but for those who are, Gizmodo has done a pretty good intro to the pros and cons of different app design for iOS. They’ve recommended the “branded approach”, which allows for great scalability of your app and its brand. However, even though they didn’t classify Instagram’s icon as being a branded, scalable option, I beg to differ that this icon may have become Instagram’s most identifiable aspect’s of it’s visual brand. And today, if we think of the greatest app icons, Instagram is one of the first ones that comes to mind, because of how well it reflects the user experience of the app, combined with the theme of their retro filters. Did I mention that Instagram’s logo is completely different from their app icon? It is, and if you asked me what their logo is, I wouldn’t be able to describe it. Why they decided to design a different logo when their app icon was already a powerful image, makes no sense.
