Recently, I’ve been seeing a lot of research published about the role that colours have on a visual brand of a company. For example, why does every social media site use blue as their colour?

Aside from the infographic of this post, here’s a list of some great articles I hand-picked for you to read on the role of colour in visual branding. These articles cover everything from logo design, web colour schemes, and the emotions that they provoke once in the eyes of consumers:

Colour in the rest of the articles