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UNICEF’s new campaign keeps you off your smartphone

UNICEF Tap Project with Giorgio Armani

UNICEF, in collaboration with Giorgio Armani has launched an addictive (or not so addictive shall I say) mobile campaign that prevents you from using your smartphone. For every 10 minutes that you don’t touch your smartphone, sponsor Giorgio Armani will provide one glass of water to children in need.

Try out the campaign

Top 5 Online Marketing Campaigns of 2013

Top 5 Online Marketing Campaigns of 2013

#5 Photoshop Live – Street Retouch Prank (Adobe):

Pedestrians waiting for a bus were treated to a live personal Photoshop session that had them baffled. The usual bus shelter’s ad poster was replaced with an LED screen and a camera linked to a nearby van where a team of graphic designers and photo editors were seated inside manipulating the pedestrian’s photos as they waited for the bus. This definitely showed off Adobe Photoshop’s tools in a fun way, and the video went viral within minutes.

See the next 4 campaigns...

Copyright 2013 Michael Cacho / Posted media is the respective Copyright of the brands referred to herein.