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UNICEF’s new campaign keeps you off your smartphone

UNICEF Tap Project with Giorgio Armani

UNICEF, in collaboration with Giorgio Armani has launched an addictive (or not so addictive shall I say) mobile campaign that prevents you from using your smartphone. For every 10 minutes that you don’t touch your smartphone, sponsor Giorgio Armani will provide one glass of water to children in need.

UNICEF Tap Project Donate Page iPhone

Want to try how long you can stay off your smartphone? You’ll be surprised to how long that 10 minutes begins to feel just after 3 minutes of getting anxious to stupidly swipe around your phone’s glass screen for no reason. (FYI… I couldn’t go past 6 minutes without checking my phone accidentally).

Aside from quenching thirst, this campaign also proves how enslaved society has become to technology. Go give it a try on your phone and share in the comments how long you were able to abstain from technology. This campaign is a brilliant way to increase exposure of UNICEF’s projects to provide sustainable and clean water sources to regions in need. It even prompts you with a page to donate to the campaign after you find out your results.

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Copyright 2013 Michael Cacho / Posted media is the respective Copyright of the brands referred to herein.