Pedestrians waiting for a bus were treated to a live personal Photoshop session that had them baffled. The usual bus shelter’s ad poster was replaced with an LED screen and a camera linked to a nearby van where a team of graphic designers and photo editors were seated inside manipulating the pedestrian’s photos as they waited for the bus. This definitely showed off Adobe Photoshop’s tools in a fun way, and the video went viral within minutes.
My TEDx Talk, from this past March’s TEDxCarletonU event is now online. My talk explores the world’s most powerful brands and how each brand goes beyond being different, by connection and cultivation. You can follow me on Twitter at @michaelcacho.
Yes, that’s right, Apple has lost the glow that all of its Apple logos once emitted. And no, there was no power outage involved. It may seem hard to pin-point exactly what has caused the change, but reports, financial results, and even AAPL’s stock performance all points to a decreasing brand value. And yes, brand value does have a direct impact on a company’s stock if the brand is seen to loose its edge.