Yes, that’s right, Apple has lost the glow that all of its Apple logos once emitted. And no, there was no power outage involved. It may seem hard to pin-point exactly what has caused the change, but reports, financial results, and even AAPL’s stock performance all points to a decreasing brand value. And yes, brand value does have a direct impact on a company’s stock if the brand is seen to loose its edge.
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