….then Tangerine happened. The new name and logo can be associated with positive energy and positive feelings all around. And after all, who doesn’t like tangerines?
The rebrand from ING Direct to Tangerine has now entered its official launch, and all the covers have been pulled off revealing Tangerine’s new brand identity. Where was the problem with ING Direct?
Take a look at what Ewan Spence of Forbes posted earlier last week, shortly after Apple’s iOS7 keynote that introduced the new iPhone 5C and iPhone 5S.
Spence says that introducing a new, low-budget iPhone that is priced significantly lower than Apple’s flagship product builds on Apple’s character of being a luxury brand. I couldn’t agree further,
Heineken has released a new series of television spots targeting the adventurous. However, there is one television spot, although creative, that that falls outside of their brand. Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. Above this, the text “Drop everything. Push button. Commit to [City Name]:” is displayed.
But here’s the problem,
On Sunday, Chipotle hacked their own Twitter account, and sent Tweets that meant absolutely nothing. Like these:
Recently, I’ve been seeing a lot of research published about the role that colours have on a visual brand of a company. For example, why does every social media site use blue as their colour?
Aside from the infographic of this post, here’s a list of some great articles I hand-picked for you to read on the role of colour in visual branding. These articles cover everything from logo design, web colour schemes, and the emotions that they provoke once in the eyes of consumers:
Yes, that’s right, Apple has lost the glow that all of its Apple logos once emitted. And no, there was no power outage involved. It may seem hard to pin-point exactly what has caused the change, but reports, financial results, and even AAPL’s stock performance all points to a decreasing brand value. And yes, brand value does have a direct impact on a company’s stock if the brand is seen to loose its edge.
(P.S. You can buy the resume pictured above here). I consider personal branding to be the most important brand that you should care about. If others can’t define yourself using 3 buzzwords, and if you ask two of your friends to define you and they both give you three completely different buzzwords, your personal brand has gone south. I’m not going to get into much of the technical stuff, but I stumbled upon a couple videos that will help you develop a strong personal brand using graphic design.
