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The iPhone 5C doesn’t mean cheap, it means luxury

iPhone 5C in 5 colours from Apple

Take a look at what Ewan Spence of Forbes posted earlier last week, shortly after Apple’s iOS7 keynote that introduced the new iPhone 5C and iPhone 5S.

The iPhone 5c is a smart piece of portfolio management, marketing, and design. Expect it to be one of the fastest selling iPhones in history.
Ewan Spence

Spence says that introducing a new, low-budget iPhone that is priced significantly lower than Apple’s flagship product builds on Apple’s character of being a luxury brand. I couldn’t agree further,

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Has Apple lost its brand’s shine?


Yes, that’s right, Apple has lost the glow that all of its Apple logos once emitted. And no, there was no power outage involved. It may seem hard to pin-point exactly what has caused the change, but reports, financial results, and even AAPL’s stock performance all points to a decreasing brand value. And yes, brand value does have a direct impact on a company’s stock if the brand is seen to loose its edge.

Find out why >

Copyright 2013 Michael Cacho / Posted media is the respective Copyright of the brands referred to herein.