Recently, I’ve been seeing a lot of research published about the role that colours have on a visual brand of a company. For example, why does every social media site use blue as their colour?
Aside from the infographic of this post, here’s a list of some great articles I hand-picked for you to read on the role of colour in visual branding. These articles cover everything from logo design, web colour schemes, and the emotions that they provoke once in the eyes of consumers:
(The above article contains a great infographic with many logos from companies such as McDonalds, Starbucks, Apple, Target, etc…)
(This is my favourite article and infographic combo. Shows how specific colours used on “Buy Now” buttons affect consumers reaction to purchase. Also, both myself and the Sprott School of Business picked up on this article at around the same time. Huge coincidence since I am a marketing student there.)
Easter Egg of this post: This site allows you to track current trends of colours being used online. Always great when designing a new brand identity to see what others are “colourizing” about online.