Heineken has released a new series of television spots targeting the adventurous. However, there is one television spot, although creative, that that falls outside of their brand. Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. Above this, the text “Drop everything. Push button. Commit to [City Name]:” is displayed.

But here’s the problem,

Read more