Earlier this year, I had the privilege of attending AdWeek EU in London during a rare sunny week in April. Being a university student, I had wide open eyes and ears for this experience. I took tons of notes, but one individual stood out more than the others. Sure I may have been lucky to have met and talked to Maurice Levy, CEO of Publicis Groupe, but he wasn’t the one who inspired this post. I was fortunate to sit in on a session called the “Megatrends of Advertising”, keynoted by Leo Johnson from PwC.
The sad reality is that our capitalistic advertising culture found in developed economies can no longer support itself.