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Update: Visa’s #smallenfreuden campaign, was it a success?

What started off as a viral cryptic marketing campaign from BBDO Canada, has now developed into a feel-good campaign of high-fives and smiles, sent your way whenever you made a small purchase with your Visa card and shared the news on Twitter.

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Copyright 2013 Michael Cacho / Posted media is the respective Copyright of the brands referred to herein.